Calimera AS· 2017–2022 · Sold in 2022
Calimera
An apparel brand built through products, community and collaborations
Overview
Established in 2017 with a single founder, Calimera grew into an apparel brand with 10,000 products sold in Norway. All clothing was produced in Portugal, and the company was sold in 2022.
Built through collaboration
Mikkel Christiansen (Mio) of Broiler joined Calimera as a collaborator. Collaborations with Broiler and professional gamer Mr. Savage (MrSavage) became an important part of the brand, connecting the clothing with creators and their communities.
Early access, sold out in under a minute
Calimera pioneered early-access drops, with the first releases selling out in under one minute. At its peak, the brand generated almost NOK 1 million in sales in just two hours.
